Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
Puma recovery gathers pace | Financial Times
THE EFFECT OF SPORT SPONSORSHIP ON BRAND EQUITY : Does the sponsorship of Usain Bold help Puma to increase their brand equity? - Theseus
Puma | BrandStruck: Brand Strategy / Positioning Case Studies
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Puma (brand) - Wikipedia
Anushka Sharma Puma: Puma stages social media banter to announce Anushka Sharma as brand ambassador, ET BrandEquity
Brand Equity - #ETSportsMarketing We are pleased to have Abhishek Ganguly, General Manager, PUMA as a speaker for the Sports Marketing virtual Summit. Join him for an interesting session on Diversity in